Kenya's Portfolio
Digital Marketing & Social Media Specialist
About Me
I'm a marketing professional with an advertising degree working full-time as a Social Media Specialist, with additional experience in sales and marketing. I’m passionate about building thoughtful, effective campaigns that create meaningful connections between brands and their audiences. This portfolio brings together a range of work from academic projects to real-world campaigns, highlighting my creativity, strategic thinking, and understanding of both digital and consumer behavior.
Work Experience
2025 - Current
Digital Marketing & Social Media Specialist | Boundary Pumps
I oversee all aspects of digital marketing and social media strategy, including content creation, short-form video editing, and community management across platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube. My role includes planning and scheduling content calendars, managing influencer outreach, executing email marketing campaigns, and supporting paid ad efforts across Meta and Google. I regularly use performance analytics to optimize engagement, increase reach, and drive measurable brand growth across both organic and paid channels.
2024 - 2025
Social Media Marketing Internship at Gannett | USA Today
I managed social media profiles across Facebook, Instagram, Twitter, LinkedIn, and TikTok for multiple clients, overseeing daily activities like community engagement, content creation, and scheduling, while maintaining administrative tasks and utilizing analytics to enhance brand visibility and performance media data analytics.
2023 - 2023
Marketing Specialist Internship at WorldLink Inc.
​During my internship, I completed four projects that achieved set goals, generating and scheduling content across social media platforms to boost brand visibility and engagement, while analyzing data analytics to provide insights that informed strategic recommendations for future campaigns and performance optimization.
2022 - 2022
Talent Acquisitions Internship at WorldLink Inc.
During my four-month internship, I completed three major projects on time, attended meetings to provide updates and gather feedback, managed Excel spreadsheets for data tracking, and conducted phone outreach to support the recruitment process.
​
